A Communicator’s Responsibility

Whether it’s pitching your next business proposal or delivering the next time-enduring speech…it’s important to remember this often overlooked communication necessity – it’s not the responsibility of your audience to remember your message, but rather your responsibility to deliver the message so they can remember it.

Communication That Connects Needs a “Face,” a “Personality”

If you asked people today to name their top three biggest challenges whether professionally, personally or socially, it’s likely at least one of them can be traced directly back to communication. I think part of these challenges can often deal with the volume of communication channels at our fingertips, lack of clarity with when and how to use them, and the paralyzing mindset that transferring information is the same as successful communication.

We are transferring information with others like never before, but are we communicating effectively? Is our intended message being created and received in the most optimal way? Can we connect with our audiences better? Asking these questions is a great and simple step toward clarifying a common challenge – our communication.

Communicating with such a focus and working to make those connections is what allows us to improve professionally, personally and socially. Remember, like people our communications should have a face, a personality, and a clear need to connect with someone. If we treat them like such, we’ll be amazed at how our communication challenges diminish.

Find a Hero

Much research reveals communication and employee engagement is a common challenge within organizations. Here’s a great reminder to help connect and communicate more effectively… Find a Hero.

Telling a story with a “hero” has more impact than delivering raw data and PowerPoint slides. Find communication opportunities in your organization to reveal those heroes and share their stories. Use their stories to help explain company initiatives and drive business understanding. This will make it personable and help it resonate.

Strategic Storytelling

A strong brand – that being your personal brand, or the brand of your business or company – relies on the narrative of story. So, an important question to ask is “what story is being told?”

If it’s not what you intend… get strategic about your storytelling – amplify creativity, bridge your customer or audience to your story.

Strategic use of storytelling can be a powerful catalyst for change.